Having a look at how the internet has altered the way we are accessing media and present affairs.
The increase of internet content has totally changed what is meant by the term mass media. In the past, mass media adhered to a hierarchical design, using a top-down media design. Typically, a small group of experts, such as newspaper writers or journalists, who would develop content for big audiences who primarily just consumed it. Nevertheless, nowadays, with the aid of the internet, the face of media has seen considerable modification, making the usage and availability of media far more open and interactive. With access to popular social media platforms, new media examples are showing that people can produce and share their own material, here just as easily as they can absorb it. Social media has permitted anyone to contribute to public conversations, instead of simply the major media providers and so as a result, mass media is no longer controlled by a few huge voices. Rather, it is spread throughout millions of user stories around the world.
In today day, online platforms have made it significantly simpler for everyone to create and distribute content. Previously, developing material for a wide audience required access to a collection of essential resources and funding. Presently, with the use of mobile phones and common digital innovations, digital media content examples including short form videos, blog posts and podcasts can be easily made with just a few fundamental devices, along with reaching a large audience, extremely quickly. This has opened the door for more diverse voices, particularly those who were formerly neglected by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social media channels, implying that social media has created a space for underrepresented neighborhoods to share their stories.
In the digital media landscape, what we see online is mainly elected by algorithms which are shaped by our online behaviours. Each social media platform uses its own programmed system to put forward new content and advise material that will attract the user. The types of media content examples that will be revealed to a user is developed to keep users engaged. The algorithms are developed to keep individuals stimulated by suggesting and boosting videos that are relevant, popular or controversial among other users. While this level of personalisation can be practical, it can limit the areas of media that people are subjected to, creating more segmentation and predisposition amongst users around social problems. Those who are associated with media production, such as the founder of the fund that has stakes in Sky, for example, would recognise the effect of social media platforms in sharing new stories. Similarly, the chairman of the company that owns NBCUniversal would recognise the effects of user produced content in the media landscape.